Now, so that these business accounts can generate greater income for your business or undertaking, the social network offers new functionalities within this concept. One of the options is to label specific products to the Idea Pins , differentiating the proposal from the other Pins to gain visibility and thus increase the possibilities of sale. In addition, labeling a specific product to certain categories is a way of reaching out to the communities linked to those categories, giving the prod...

Thanks to the dynamics of TikTok , brands through their profile can make their videos viral and carry out live broadcasts, generating true engagement with their audience. The incorporation of e-commerce is the next step in the commercial strategy of the app. From TikTok, brands could upload their catalog of products and prices and in that same place give way to users to make their purchase without leaving the app, similar to how it works today on Instagram. There is no official launch date ye...

This new functionality goes directly to attract TikTok users, in general Generation Z and Millennials, who already number more than 1,500 million worldwide. The big difference and point in Reels' favor is that Reels can take advantage of Instagram instant messaging, while TikTok can't. An advantage when sharing the video with those who want beyond uploading it to the story. The success of Reels will depend on whether the public joins or not, but if we look back a long time, this strategy i...

Currently Tik Tok , of Chinese origin, is in the top 10 among the most downloaded in the last 10 years, both on Android and iOS. In order to protect teenagers, its most loyal users, the company has installed a security mode called "digital well-being". This incorporation enables parental control so that parents can select which people can send direct messages to their children or directly deactivate this function within the app. In addition, you can restrict inappropriate content and manag...